Giving presentations is an important skill for every Simplified Marketing Solutions brand ambassador. We work with our people so they can master the art of public speaking. One of the key parts of this is learning to be very deliberate in delivering a talk. Carefully crafted words have fueled the success of many Simplified Marketing Solutions campaigns. Here are a few helpful techniques:
Contrast: Words can be more impactful when contrasted against other words spoken close together. For example, Winston Churchill famously said, “There is only one answer to defeat, and that is victory.” This use of contrast is much more powerful than if he had simply said he will achieve victory.
Rhyme: Humans naturally like patterns and our brains subconsciously seek them out. The famous tagline, “Rumble in the Jungle,” was very memorable because it followed a rhyming pattern. The pleasantness of the rhyme made it an effective name for the boxing match.
Parallelism: One of John F. Kennedy’s best-known lines is, “Ask not what your country can do for you, but rather what you can do for your country.” By repeating seven words and using similar structure in both parts of the sentence, Kennedy made his point stronger.
Alliteration: Again, people are drawn to patterns. So, using alliteration – words with the same first letters – is a powerful tool. For example, it is easy to remember, “She sells seashells by the sea shore.”
These speaking techniques will help you give more impactful presentations.
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